Case Studies
Considered playbooks, ready to deploy, drawn from sectors that share the same Customer Value Management patterns.
- Banking
Customers hold an average of 1.2 products. Cross-sell is run manually by branch staff, with low conversion and no systematic measurement.
A propensity-modeling playbook for second-product uptake across credit cards, savings, and personal financing.
Read the playbook - Telecom
Postpaid subscribers churn around contract renewal. Retention is reactive, run by save-desk agents on inbound calls instead of predicted ahead of risk.
A predict-and-save playbook: score every postpaid subscriber for 60-day churn risk, segment by reason-code, intervene before they call to cancel.
Read the playbook - F&B
Loyalty apps with tens of thousands of sign-ups but a tiny active share. Most customers stop opening the app once the welcome reward expires.
A dormant-base reactivation playbook: segment by visit pattern, choose the right channel, and measure visit-rate lift.
Read the playbook - Hospitality
Most guests stay once and never return. Loyalty programs collect email addresses but rarely produce repeat bookings.
A repeat-stay playbook: model return propensity per guest, time the next-stay nudge to their cycle, personalize by past stay type.
Read the playbook - Retail
High-spend customers churn silently after their second or third visit. Loyalty signups don't translate into recurring revenue.
A reactivation playbook for the top customer cohorts: tiered, channel-aware, paid only on incremental revenue.
Read the playbook - Healthcare
Patients visit once and don't return. The data is rich; the engagement is missing.
A reactivation playbook ready to deploy: control-tested, attribution-clean, success-fee priced.
Read the playbook