Postpaid subscribers churn around contract renewal. Retention is reactive, run by save-desk agents on inbound calls instead of predicted ahead of risk.
A predict-and-save playbook: score every postpaid subscriber for 60-day churn risk, segment by reason-code, intervene before they call to cancel.
- Usage · payments · service calls
- Signals
- 60 days
- Lead time
- Tariff · device · bill credit
- Save offers
The pattern
Postpaid telecom is a high-volume, low-per-unit-margin business where churn is the killer metric. Subscribers don’t leave randomly. They signal it for weeks beforehand: heavier service calls, dropped payments, plan-comparison searches, declining data usage on the home network. By the time someone calls to cancel, the save desk is fighting on the back foot.
How YAQEEN would approach it
YAQEEN ingests usage, billing, and service-interaction history into a churn-propensity model. Every postpaid subscriber gets a 60-day risk score that updates weekly. The model also outputs a reason-code (price-sensitive, network-frustrated, end-of-contract milestone, device-aging) which routes each at-risk subscriber to the right intervention: a tariff offer, a device-upgrade nudge, a service-quality outreach, or a bill credit.
How success would be measured
The top-risk decile is split eighty / twenty (campaigned vs. control). Over 90 days we measure retention rate in each group. Attribution credits YAQEEN for retained subscribers in the campaigned group above the control baseline, with save-offer cost subtracted to give net incremental revenue per saved customer.
Why this matters in telecom
Postpaid lifetime value is measured in years, not months. Even a three-point lift in 90-day retention compounds dramatically over a typical 24-month subscriber tenure. The same scoring approach moves directly to prepaid-to-postpaid migration and to enterprise SME accounts.
Engagement model available on request.