Patients visit once and don't return. The data is rich; the engagement is missing.
A reactivation playbook ready to deploy: control-tested, attribution-clean, success-fee priced.
- 15%+
- Reactivation target
- 60 days
- Measurement window
- 20% of eligible patients
- Control group
The pattern
Medical diagnostic labs have a classic Customer Value Management problem. A patient comes in for a test, the results are delivered, and then silence. There’s no clinical reason to return until something else goes wrong. Yet labs sit on rich patient data, recurring test patterns, and clear seasonal signals. The value is there; the engagement model isn’t.
How YAQEEN would approach it
YAQEEN integrates with the lab’s LIS and ingests visit history into clean patient profiles. The agent identifies lapsed patients (no visit in 90+ days), segments them by historical test type and revenue, and generates personalized WhatsApp campaigns in Arabic and English, encouraging follow-up tests, annual screenings, and prevention bundles relevant to each segment.
How success would be measured
Twenty percent of eligible lapsed patients are randomly assigned to a no-message control group. The remaining eighty percent receive YAQEEN campaigns. Over a 60-day window we measure the delta in return-visit rate between the two groups. Every booking that meets the attribution criteria (campaign received, booked within 30 days, no prior visit in the last 90) feeds the success fee calculation.
Where this generalises
The same pattern repeats across dental, veterinary, pharma retail, fitness, and most professional services: sparse but high-value engagements, identifiable lapse signals, clear attribution windows. The playbook moves directly.
Engagement model available on request.